NEW YORK, NY, May 07, 2026 /24-7PressRelease/ — For decades, “Wheated Bourbons” has grown in popularity, yet the industry has never agreed on what Wheated actually means Horse & Hound Is changing that today with the launch of Heavy Wheat Bourbon the first Bourbon, built on a structured, measurable wheat intensity standard.
Heavy Wheat (TM) Establishes a clear, transparent definition of the wheat – forward bourbon finally giving retailers, bartenders and consumers a way to understand and compare wheat intensity with confidence, this is the clarity the category has been missing.
We’re bringing new oxygen to a legacy industry,” said the Horse & Hound Bourbon team, for too long, wheated bourbons has been a Vague marketing term “Heavy Wheat gives its structure, meaning. and a benchmark”.
Crafted with a rare three grain mashbill in a deliberately elevated wheat load, Horse & Horse delivers.
• A soft clean naturally smooth profile
• A long wheat – driven finish
• A rare flavor signature that is unmistakably wheat – forward
• The standard for the softest bourbon in the world . . .
• This is not a reinterpretation of wheated – bourbon it is the first codified standard for it.
Heavy Wheat bourbon brings overdue definition to the American whiskey landscape, by anchoring wheat intensity to a measurable threshold Horse & Hound gives the trade a new tool and gives the consumer a new level of transparency.
Horse & Hound setting the standard for wheat – forward bourbon.
For media and distributor inquiries, Interviews or early release information please contact us inquiries@horseandhound.com
Adamba Imports International, Is a premium spirits and specialty food importer with a long history of bringing distinctive high quality products to the US market. Based in Brooklyn, NY. The company focuses on brands with strong identity, authentic craftsmanship, and long – term cultural values. Adambas Portfolio spans established international labels and emerging American Spirits, including Horse & Hound family of bourbons. The company is committed to thoughtful sourcing, premium production standards, and building brands that resonate with consumers and trade partners alike.
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