Tell Me Más: Grammy&Winning Goyo's Rise to Fame Has Been a Win For Afro&Latine Artists

In our Q&A /feature series Tell Me Más, we ask some of our favorite Latine artists to share some inside info about their lives and habits, revealing everything from their most recent read to the songs that get them hyped. This month, Grammy-winning artist Goyo, a member of legendary group ChocQuibTown, drops in to talk about her latest turn as a solo act, Afro-Latine representation, and what she's got in store for us in 2024. As reggaetón, afrobeats, and trap become global, their distinct sounds and formulas become more cemented. However, rapper and singer Goyo has always defied the confines of a single genre. As a member of the award-winning group ChocQuibTown, the sound that she helped craft along with her brother Miguel "Slow" Martinez and Carlos "Tostao" Valencia, combined elements of traditional African percussion, Colombian folk, hip-hop, dancehall, and reggaetón. Now, as she continues her musical journey, this time as a solo artist, Goyo still finds it difficult to put a label on exactly what her sound is. "The truth is that it's difficult for me to classify myself as one single thing . . . I can easily do a song that's straight hip-hop or a song that's straight folkloric. It's part of what I am," says the artist. Related: Prince Royce Talks Life After Divorce and How It Inspired His New Album, "Llamada Perdida" When she first arrived on the scene, it was just as difficult for the industry to classify her and her fellow group members. They won their first Grammy under the rock/alternative category for the song "De Donde Vengo Yo," as there was no urbano category at that time. But since that time, the genre has exploded allowing young artists from barrios across the globe to chase their dreams and allowing female emcees to show what they are capable of. Yet, despite this influx of new talent, there is a fluidity and maturity to Goyo's sound that immediately sets her apart. "Within the urbano movement, hip hop, rapping, singing, that's where I feel most comfortable," she tells POPSUGAR. For long-time fans of ChocQuibTown, this should come as no surprise, as Goyo's talent for melodic hooks and precise lyricism has been evident since ChocQuibTown's debut album "Somos Pacifico" in 2006. However, now that the spotlight is solely focused on her, she's able to fully embrace her versatility, crafting songs and exploring concepts that highlight a more personal journey. "With ChocQuibTown, what we wanted to do was put Chocó on the map, to vindicate our culture, and in some way say that 'hey, we're here.' We're representing our hood." "With ChocQuibTown, what we wanted to do was put Chocó on the map, to vindicate our culture, and in some way say that 'hey, we're here.' We're representing our hood," Goyo shares. "The difference now [as a soloist] is the experience, everything that I've lived, showing everything that I am as a versatile woman." It's a journey that has many parallels with a certain hip-hop legend and one of Goyo's idols: Ms. Lauryn Hill. Both were the sole female members of powerhouse rap groups. Both burst onto the scene to immediate acclaim and not only could harmonize and provide R&B elements to compliment their male group members' raps, but they were also powerhouse spitters in their own right. The similarities aren't lost on Goyo as she admits to looking to Ms. Hill, not only as a source of inspiration but a teacher of sorts, helping her build confidence as a young emcee. "For me, she's a teacher in the way that [listening to her music] was able to rid me of a lot of fear and allow me to be myself when it came time to write [my verses]," Goyo says. Along with Hill, Goyo mentions Foxy Brown, and Rah Digga as major influences. On the Latin side of things, artists like Tego Calderon, Celia Cruz, and Grupo Niche have all had a tremendous impact on her. "I grew up surrounded by music, my mother and my aunts always singing in the house. So while I was growing up influences would always come to me from all different sides," she recalls. These different sides were something she got to showcase in the HBO special, "En Letra de Otro," where she put her spin on classic songs like Don Omar's "Otra Noche" and Tito Puente's "Oye Como Va." But don't get it twisted, these weren't just Goyo's interpretations of classics. She truly made them her own, rearranging them with completely original lyrics and beats. Now, she's ready to follow up that project with a new album of all original tracks. And if the first two singles are anything to go by, Goyo is using the deep waters of the urbano genre as her playground. "Tumbao" gives reggaetón de la vieja vibes with its simple dembow and traditional percussion elements. Insomnia on the other hand is a complete 180. Produced by hip-hop producer IllMind, it starts with a heavy rock riff before leading into some snappy snare drums and dr