AUSTIN, TX — September 4, 2026 — Vellia Vey Diamonds Inc., a direct-to-consumer fine jewelry company specializing in certified lab-grown diamonds and custom bridal jewelry, today announced the launch of its Best Price Guarantee, a price-matching policy for certified loose diamonds and custom engagement rings.
Under the policy — which Vellia Vey also refers to as its Diamond Price Match Guarantee — if a customer finds a loose diamond or custom ring with matching specifications — including carat weight, cut, color, clarity, and a grading certificate from IGI or GIA — offered at a lower price by an authorized online competitor, Vellia Vey will match that price before purchase or refund the difference within a specified window.
“Buying an engagement ring or fine jewelry piece is one of the most meaningful purchases a customer makes,” said Vincent, Founder of Vellia Vey. “We wanted the price guarantee to be a structural commitment, not just a promotional offer, so customers can compare confidently rather than wonder if they’re getting a fair price.”
How Price Matching Works
Price-match requests are evaluated against identical 4C specifications (carat, cut, color, clarity) and certificate numbers from recognized gemological labs, including IGI and GIA. Customers can submit requests through Vellia Vey’s client care channels, including WhatsApp and email, for review.
The company said the policy is intended to address pricing opacity in the diamond retail market. Vellia Vey sources diamonds through what it describes as a manufacturer-to-consumer supply model, working directly with its own manufacturing operations rather than through third-party distributors — an approach the company says allows it to offer certified diamonds without the additional markups associated with multi-tier distribution.
Background
Vellia Vey was founded by Vincent, whose family has operated OEM manufacturing for the jewelry industry, including facilities in Thailand and Hong Kong, for more than 30 years, according to the company. Vincent said the family’s experience in jewelry manufacturing showed him how much of a diamond’s retail price is added through the supply chain between manufacturer and consumer, which led him to found Vellia Vey with a direct-to-consumer model.
The company operates local teams in the United States, Canada, Australia, and Europe.
About Vellia Vey
Vellia Vey is a direct-to-consumer fine jewelry company specializing in certified lab-grown diamonds and custom bridal jewelry, including engagement rings, wedding rings, and eternity bands. The company works directly with its manufacturing operations to offer certified diamonds and custom jewelry to customers in North America, Europe, and Australia. For more information, visit velliavey.com.
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